An energetic CPG leader with over 20 years of experience, 12 years working with publicly traded companies, possessing an accomplished background of documented sales management results. Experienced in luxury goods, cosmetics, fashion accessories, infant/children, toys and decorative home. Dynamic self-starter has proven ability to increase company volume.

With a highly effective “get the job done” attitude, I am a PROVEN sales manager and have effectively “won” and navigated through a variety of sales CHANNELS, including specialty retail, department stores, mid-tier brick and mortar retailers, catalogs, drug stores, grocery, hardware, sporting goods and mass.

Tenacious hunter, and outstanding communicator, I specialize in effectively TRANSFORMING companies in the gift and home décor industries and positioning them for GROWTH through strategic planning, rep group placement and management, KEY ACCOUNT SALES, trade shows, and licensing. Work with top E-Commerce channels and Amazon specialists.

Proficient in all Microsoft Office programs, CRM software and Qlikview business intelligence software. I successfully completed the Karass Effective Negotiating Seminars I & II.

“I love seeing the positive results when you connect the right company and product with the right rep group. It’s important for your third party sales team to feel as committed to the product and sales growth as you are. With the right training, guidance and incentive, you will see sales soar. It’s amazing what can happen with the right partnership.”

Consultant – Home Decor, Housewares, Luxury Goods, Cosmetics, Toys, Fashion Jewelry, Infant/Toddler.

DDR Consulting LLC

Apr 2017 – Present (5 years 3 months)
Woodstock, GA

Work with existing companies to grow sales and with new companies to develop a “go to market” strategy for success.

• Clients are U.S. based and International
• Connect International clients with distributors or 3PL companies.
• Work with SEO optimization for Amazon and websites
• Hire sales teams and brokers specific to the category and product(s)
• Advise clients on day to day sales activites.
• Business and product development

Director of Sales

Glitzhome Corporation

Dec 2015 – Mar 2017 (1 year 4 months)
Shanghai, China

Chinese wholesaler working primarily with major key accounts (TJX, Burlington, At Home, etc.) needed a U.S. based Director of Sales to help establish rep groups calling on retail trade and be the U.S. face of the company.

• Hired 10 strong rep agencies throughout the United States to represent the manufacturer with 98 reps and several brokers.
• Introduced owner and e-comm managers in China to Amazon, Wayfair, Houzz and Walmart.com.
• Handled all key accounts and managed customer relations team.
• Brought DesignPac (1-800-Flowers, 1-800-Giftbaskets, etc.) in to the company which quickly became the largest customer.
• Negotiated 5 year lease in AmericasMart (Atlanta) with 2500 square feet on the 14th floor, completely overseeing remodel and furnishing.

National Sales Manager – Gift

Epic Products Inc

Mar 2014 – Jan 2016 (1 year 11 months)
Anaheim, CA

• Recruited to reestablish the outside sales force for this company, which was the leader in the wine/liquor accessories category.
• Sought out and hired 10 rep groups (104 reps) specifically working with like companies to make the transition easier.
• Conducted onsite training seminars for reps in addition to monthly conference calls to introduce products answer questions, share success stories.
• Worked closely with designers on new products.
• Added $3.5 million to the bottom line first year. Managed Bed Bath & Beyond, Total Wine and HEB as personal key accounts.
• Trained inside call center and customer service reps how to work with outside reps in order to make the integration into the company go more smoothly.
• Hunted and brought major new key account business to the company: Hallmark Stores, JoAnn’s, Van Maur, United Supermarkets/Albertsons.

National Sales Manager

The Memory Company

Mar 2013 – Mar 2014 (1 year 1 month)
Phenix City, AL

In charge of the gift division of the company.

• Implemented a change in strategy for the company going from an internal sales department to independent rep groups.
• Hired 14 new rep groups with 139 reps across the country, went out and worked with them one on one to train them, held follow up meetings, and made key account sales calls with the reps.
• Tracked and analyzed sales, reviewing them weekly with the accounts. Attended all gift shows, and major promotional events.
• Brought sales from a negative 37% to a positive increase of 12% in 8 months
• Implemented a customer service rotation that sped up the return/damages process
• Instrumental in the implementation of the Brandwise order processing system and contracting for new website developers.

National Sales Manager

The Aspen Brands Company

Jul 2011 – Feb 2013 (1 year 8 months)
Duluth, GA

Brought in as a consultant to introduce and develop two new brands, Baby Aspen and Kate Aspen, in the general gift industry. Parent company was Internet only entity with no gift industry experience.

• Trained management, finance and customer service how to do business in specialty gift.
• Worked in conjunction with marketing and product development on a sales strategy and product specifically for the gift industry.
• Hired and trained 13 new U.S. rep groups with 150 reps, and a group in Canada with 18 independents.
• Attended all trade shows in the U.S. and Canada including Stationary and ABC.
• Volume of company: $25,000,000.00.
• In 5 months doubled sales planned for 2011.
• Exceeded budget for 2012, attaining +183% increase, causing the company to be out of stock from October 1 (but right on my forecast).
• Hunted, strategized and opened key accounts the company had tried to interest for years: Nordstrom, Neiman Marcus, Belk, Things Remembered, Pier One, Hallmark and Indigo.
• Secured January appointments with Francesca’s, Saks, Dillard Department Stores and Bloomingdale’s.
• Secured FREE advertising for the company through personal contacts in the media.

National Sales Manager

Highland Graphics, Inc

May 2002 – May 2011 (9 years 1 month)
Springfield, TN

• Expertly handled all sales and marketing activities for a $15,000,000.00 tabletop company doing business in general gift, big box and mass channels.
• Actively managed 14 U.S. rep groups with 140 reps, a key account rep for Walmart plus a Canadian and Australian distributor.
• Attended all trade shows in the U.S. and abroad including Housewares and Camex.
• Served as art licensing director securing well known artwork for use on the products.
• Participated in marketing and product development meetings.
• Pushed owners to expand product offering from absorbent coasters and trivets to a complete decorative kitchen assortment elevating us from Gift only to Decorative Gift and Tabletop insuring a 300% increase that year (apples to apples).
• Sought out and developed key accounts Target, Cracker Barrel, Bed Bath, Kohl’s, Shopko, Menards.
• Used networking skills to make sure we always topped all category charts in the media.

National Sales Manager

Sunbelt Marketing Group

Feb 2000 – Sep 2001 (1 year 8 months)
Charleston, SC

Responsible for running day to day sales and marketing efforts of a multi-million dollar company specializing in evergreen licensed product sold primarily in the traditional gift channel. Licenses included Coca-Cola and John Deere.

• Active participant in seeking out and acquiring new licenses such as M&M.
• Planned and implemented all sales budgets and strategies.
• Hired, trained, motivated and worked in the field with 14 rep groups of 130 reps through out the U.S.
• Responsible for major key accounts: Cracker Barrel and all mail order catalogs.
• Attended all major trade shows.

Owner – President

Rogers Consulting

Apr 1999 – Jan 2000 (10 months)

Consultant specializing in the plush toy industry.

• Clients included PLANET PLUSH from Canada, and HOLY BEARS in Houston, TX.

REGIONAL SALES MANAGER

Ty, Inc.

Jan 1997 – Apr 1999 (2 years 4 months)

Hired in January 1997 to lead the Central region (16 states) and ended the year representing 45% of the company volume.

• Motivated, trained and developed independent sales groups in the areas, teaching them how to grow their business along with the company business.
• Annual sales for the region in 1998 were $485 million.
• Central region was number one in 1997
• 1998 saw the split of the region into 4 smaller ones based on rapid growth and development
• Promoted to Southeast region, the largest with the highest projected growth for 1998
• Supervised 50 direct reports who were all indenpendent reps

Regional Sales Manager

Eden Toys

Jan 1995 – Dec 1996 (2 years)
New York, NY

• Managed a team consisting of 2 senior sales reps, 2 sales reps and 2 independent sales reps, which in 1995, produced the largest increase the company had experienced in three years.
• Annual sales for the region were $7.3 million
• Responsible for sales, operating expenses, merchandising and advertising budgets
• Corporate coordinator for Belk and Dillard Department Stores
• 1996 regional increase was 27%
• Implemented use of Telemagic (data management) in the field

National Sales Manager

Goldbug

Jan 1993 – Dec 1994 (2 years)
Denver, CO

• Worked with sales representatives across the USA and Canada, and assisted with key account calls to ToysRus, Kmart, Target and Walmart.
• Worked with the Canadian Kmart, Target and Walmart.
• Worked in the field one on one with the 12 independent reps to help them grow their businesses.

Southeast Territory Sales Manager

Monet Jewelry

Mar 1989 – Jun 1992 (3 years 4 months)
New York, NY

• Managed 8 account managers and 6 junior account managers who were company employees.
• Handled Belk and Dillard Department Stores as national accounts.

 

Judy Wolf

Vice President of Sales

April 22, 2022

Dawn and I have known each other for a number of years and she has always had a great understanding of business and her industry. Not only is she knowledgeable, but a genuinely pleasant person to work with. She possess the skills to quickly drive businesses to profitable success. Dawn and I have known each other for a number of years and she has always had a great understanding of business and her industry. Not only is she knowledgeable, but a genuinely pleasant person to work with. She possess the skills to quickly drive businesses to profitable success.

Tom Conner

Director of Sales, The National

January 29, 2016

I had the distinct pleasure of working with Dawn for many years in the gift industry. Dawn is a wonderful manager, high energy, terrific mentor and displays the highest level of integrity. I would truly welcome the opportunity to work with Dawn again, and highly recommend her for any management role with any company lucky enough to become associated with her.

Fred Hammond

President, Hammond Home Health Care dba 1st Aid Healthcare Corp

October 23, 2013

It is my pleasure to provide Dawn Rogers a recommendation for sales leadership. Dawn is one of the most experienced sales leaders in the Gift and Specialty market. As the Vice President of Sales for Aspen Brands, I watched Dawn outline a framework to help the organization convert from an e-tail model to a retail model by working both internally with department stakeholders as well as externally with her regional rep groups throughout the nation. Dawn did this by leveraging her very vast network of rep group principals, market intelligence, and years of experience to provide goals, training, promotion plans, tradeshow execution, and product development input. All of this resulted in market penetration, incremental sales, and a go to market game plan for the organization.

Aside from Dawn’s impressive experience, even more impressive and more importantly is how Dawn invests in her friends, business partners, and her community. Her goal is to simply to help improve and change lives for the better asking nothing in return. I know this from the investments she has made in me and my family’s life.

I am blessed and am better for having Dawn Rogers in my life and it is without hesitation that I give her my highest recommendation.

Jen Warchol

CEO, Watermen, Inc.

January 25, 2013

I worked with Dawn at The Aspen Brands Co. She is a knowledgeable, dedicated sales manager who is persistent on delivering her customers success. Her many years of experience and network connections helped increase marketing and brand placement. She has many innovative ideas to help drive sales and increase product placement. I would highly recommend Dawn for any sales management position, you want her on your team!

Cathy Scholin

Owner/President, Cathy & Co., Inc.

November 5, 2012

I highly recommend Dawn Rogers for a position in Sales Management. She is thorough and knowledgeable about the gift industry. Her many years of experience working with key accounts and gift retailers has given her an edge on the competition. She is honest, loyal and a person that you can count on to grow your business!

Bob Nathan

Director, Strategic Global Sourcing at DesignPac (Divisions of 1800Flowers)

November 5, 2012

Dawn is an outstanding Sales and Marketing professional with a deep understanding of how to drive sales and relationships here and internationally and build a business long term. Dawn is great to work with because she is smart, innovative, focused, dedicated, thorough and has very high standards. Her communication skills are second to none. Dawn is also a loyal person with a lot of integrity, patience and a good sense of humor. It is a pleasure to have known and worked with her at multiple companies!

Ned Stack

Owner, Stack & Company

November 5, 2012

Dawns experience and knowledge helped the company to enter the gift market. Without her help they would not have had the success they enjoyed.Dawns experience and knowledge helped the company to enter the gift market. Without her help they would not have had the success they enjoyed.

Sam Abell

President/CEO, Courtney Davis, Inc.

September 4, 2012

Dawn is results driven, creative and a talented individual with a keen eye for good design and emerging product trends. She remains passionate about what she does and her enthusiasm is evident in how she talks about the product lines when they finally are launched. She has developed strong working relationships with with accounts and various artists and has a proven ability to take their vision and help translate it a marketable product without compromising the integrity of the artist’s initial intent. I have had the pleasure of working directly with Dawn for years at Highland. At each stage of her career, she has brought the same enthusiasm, professionalism and insight to every new product and line that she has had the pleasure of helping bring to market.

Debby Leggat

Owner, Blue Sky Art & Design

September 4, 2012

Dawn was wonderful to work with at Highland Graphics. She was responsive and decisive as well as highly knowledgeable about the business. It was a pleasure working with her.

Cathy Scholin

President, Cathy & Co., Inc.

September 3, 2012

I have worked with Dawn at Highland Graphics and Aspen Brands. She is a very knowledgeable and committed Sales Manager. Her loyalty to her sales reps is outstanding. I highly recommend Dawn to anyone looking for a committed, loyal Sales Manager.

Pierre Lanctot

Country Manager, Epoch Everlasting Play, LLC

September 3, 2012

Dawn was the key contact that allowed our company to initiate a business relationship with Highland Graphics. She then became our point person in all aspect of our distribution set-up, whether it involved sales, marketing or supply. All our expectations were met and exceeded through her qualifications and hard work. Dawn would be an asset to any organization.

Jackie Moon

Principal, Next Step Reps

September 2, 2012

I have worked with Dawn while she was National Sales Manager at Highland Graphics and always found her to be supportive – lending her expertise and product knowledge, at the same time setting and obtaining realistic sales goals for her company by enabling our reps with the tools they need to perform to her expectations. I would recommend her for any sales management opportunity. A true professional.

 

Phone: (770) 924-6999
Mobile: (404) 915-1665
Conference: (518) 318-5582
Email: ddr3732@gmail.com
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